Benefits of Digital Marketing to the companies:
- Global reach – you can find new markets and trade globally for only a small investment.
- Lower cost – a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
- Trackable and measurable results – measuring the online marketing with web analytics and other online metric tools makes it easier to establish how effective the campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
- Personalization – whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively.
- Openness – by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
- Social currency – digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency – being passed from visitor to visitor and becoming viral.
- Improved conversion rates – your customers are only a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and quick enough.